"What is a Short Sale? Glad you asked Sunshine, it is rather a simple concept if you realize investing in a stock so that it goes up in value over time is one way to make money in the market this actually what is know as being "Long" a stock. Is not the only way you can make money. You can also make money by being "Short" a stock. So say you believe a stock is trading way, way to high and the economic outlook does not look good. You "Short" sell the Stock a $150 a share (of 100 shares) so in a week the price of that stock has fallen to $100 a share, you then go into the market buy 100 shares to cover the "Shot Sale" and collect the price difference in the profit between he2 of $50 a share. Investors look at ow many short sides a company has on it's books, companies trading high in short sales would be Sears, J.C. Penny's and other retailers. f the company actually goes completely bankrupt you can still buy the shares penn